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Revitalisation of the Hotel Facility by the Brno Artificial Lake
Švec, Martin ; Zemánek, Václav (referee) ; Zemánková, Helena (advisor)
This is the proposal of the new utilization of the former recreational centre, which is situated in the beautiful surrounding of the Brno lake. It has been abandoned for many years and is suffering from decay. It has been built in the 1970's for the demand of the Socialistic youth union (remark: the youth organisation of the communist's party). There were held international political conventions and educational sojourns for the students of high schools and universities. The new utilization will be analogous. Only the communist's ideals will be replaced with the ideals of today's democratical society – especially friendly relations between mankind and environment. There will be created the environmental educational centre with the meeting spaces, conference hall and accomodation. The universal concept enables the usage of the facility also for the international students' workshops, training courses, teambuilding events etc. The ecological educational centre primarily makes the good example and is the live educational requisite. Thanks to the concept of the original facility is very convenient the refurbishment to the standard of the energetically passive building, which consists from the natural materials and utilizes renewable energy resources. Because of the very poor technical condition and devastation of the building will be re-used only basement and steel framework. This solution is more economical than the demolition and following new construction. The construction core of the building is almost for free. However, only if we make minimal changes in the framework and we preserve the original building's shape. On the steel framework will be created the new lightweight housing, which will be made from wood, straw pannels and filled with the cannabis thermal insulation. Almost all the roofs will be covered with the photovoltaic foils and the heat source will be air heat pump. The area is very pleasant place to stay. It's full of sunshine all day long and offers very beautiful view of the lake. The main building and bungalows profit of the attractive views. All the former recreational area has was designed to make the people meeting together and to provide the freedom of move and wide variety of activities. However, the rooms and bungalows provide the highest privacy. The inside and outside of the buildings are shading into each other. All the recreational ground – in exterior and interior – is full of liveliness, in the opposite of the rooms, which are the private islands. This aspect, which is present in the former concept from the 1970's, is to be preserved. The former hotel building is distinguished by the quality architectural concept, above-average in the age of origin. It is thanks to the dynamically balanced composition – inspirative today too, and visually interesting interior design of the meeting spaces. This proposal attempts to continue in this qualities. The ground is enriched with the relaxational spaces and the outside gym path. In the opposite of the original state the area is open to the public and is utilized as a park for leisure activities.
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Biography of Professor Jan Bouzek
Havelková, Miroslava ; Pinc, Zdeněk (advisor) ; Německý, Marek (referee)
This diploma thesis describes the life and professional destiny of Professor Jan Bouzek on the background of historical situations. This Czech intellectual, thanks to his deep education and his philosophy of life, was able to prosper in the field of science while confronting the peripetials of fate in the complicated period of the second half of the 20th century in Czechoslovakia. It is a socially-historically conceived commentary biography. The second chapter consists of philosophical considerations of human action and sociological perspective. In the third chapter I describe the chosen method, the oral history and sources of the biography. The content of the most extensive, fourth chapter is a detailed biography of Jan Bouzek with historical and factual inputs. It covers all his personal and professional life, from childhood, through studies, to the beginnings of scientific work, to the achievement of scientific degrees. Historical entries refer to the breakthroughs in Czechoslovakia that Jan Bouzek experienced, Fifty Years, "Prague Spring", 1968 and subsequent normalization, conditions for traveling abroad at the time of communist totality and a break in 1989, "The Velvet Revolution. At the end of the chapter there is a more detailed insight into his extensive work. The fifth, final chapter is a...
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Marketing Communication of Technological Conferences
Venglár, Stanislav ; Černá, Jitka (advisor) ; Müllerová, Veronika (referee)
This bachelor thesis is focused on marketing communication of technological conferences. The goal is to choose and evaluate the suitability of the tools for communication mix used by propagation of a technological conference. In the theoretical part the terms like event marketing and event, marketing communication and communication mix specifically applied on the events are defined. Practical part is focused on a specific technological conference and also on the analysis of the marketing communication tools used in this conference. The outcome is the recommendation for the specific tools of the communication mix useable in the next years for the organizers of the conference.
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Charles le Brun anh his influence on the concept of the passions in the french aesthetics of the fine arts in the second half of the 17th century
Ježková, Markéta ; Dykast, Roman (advisor) ; Hlobil, Tomáš (referee)
The present essay deals with the Charles Le Brun's theory of the representation of passions. It summarizes the most important publications about Le Brun's lecture on expression ("Conference generale et particuliere) and mention some neglected aspects, for example its relation to the tradition of ancient rhetoric or period manners. The lecture is set in the context of period quarrels (quarrel about the importance of drawing or colour, quarrel of the Ancients and Moderns) and a special attention is given to the sources wich were used by Le Brun to develop his theory (philosophical, rhetorical, medical and physiognomical studies, book of manners) It follows from the study of literature and sources that the Le Brun's theory was innovative in many aspects but still depended on the older tradition, probably more than was recently supposed.
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Revitalisation of the Hotel Facility by the Brno Artificial Lake
Švec, Martin ; Zemánek, Václav (referee) ; Zemánková, Helena (advisor)
This is the proposal of the new utilization of the former recreational centre, which is situated in the beautiful surrounding of the Brno lake. It has been abandoned for many years and is suffering from decay. It has been built in the 1970's for the demand of the Socialistic youth union (remark: the youth organisation of the communist's party). There were held international political conventions and educational sojourns for the students of high schools and universities. The new utilization will be analogous. Only the communist's ideals will be replaced with the ideals of today's democratical society – especially friendly relations between mankind and environment. There will be created the environmental educational centre with the meeting spaces, conference hall and accomodation. The universal concept enables the usage of the facility also for the international students' workshops, training courses, teambuilding events etc. The ecological educational centre primarily makes the good example and is the live educational requisite. Thanks to the concept of the original facility is very convenient the refurbishment to the standard of the energetically passive building, which consists from the natural materials and utilizes renewable energy resources. Because of the very poor technical condition and devastation of the building will be re-used only basement and steel framework. This solution is more economical than the demolition and following new construction. The construction core of the building is almost for free. However, only if we make minimal changes in the framework and we preserve the original building's shape. On the steel framework will be created the new lightweight housing, which will be made from wood, straw pannels and filled with the cannabis thermal insulation. Almost all the roofs will be covered with the photovoltaic foils and the heat source will be air heat pump. The area is very pleasant place to stay. It's full of sunshine all day long and offers very beautiful view of the lake. The main building and bungalows profit of the attractive views. All the former recreational area has was designed to make the people meeting together and to provide the freedom of move and wide variety of activities. However, the rooms and bungalows provide the highest privacy. The inside and outside of the buildings are shading into each other. All the recreational ground – in exterior and interior – is full of liveliness, in the opposite of the rooms, which are the private islands. This aspect, which is present in the former concept from the 1970's, is to be preserved. The former hotel building is distinguished by the quality architectural concept, above-average in the age of origin. It is thanks to the dynamically balanced composition – inspirative today too, and visually interesting interior design of the meeting spaces. This proposal attempts to continue in this qualities. The ground is enriched with the relaxational spaces and the outside gym path. In the opposite of the original state the area is open to the public and is utilized as a park for leisure activities.
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